The Middle East: Social Media Revolution in Public and Private Communication
The so-called Web2 technologies have brought about a revolution in public and private communication. These technological changes could be predicted as the Internet was developing fast during the 1990s. There were many preliminary social networking tools like Bulletin Board Systems (BBSs) which could be traced back to the early 1970s, but, it was the cultural, sociological, economic and political impact of these new technologies which proved to be unprecedented for politicians, businesses, academics, and others. Social media are powerful, but their power is not manifested in the conventional ways one could have predicted 20 years ago. Estimations show that by the year 2014, the number of people who were members of at least one social networking service had passed 2 billion and this number was increasing (Kemp, 2015).
Social media have left a profound political impact. Things that now happen –particularly in the previously non-democratic societies- could hardly been imagined only two decades ago. As social media give individuals the power of online participation based on –with some reservations- equal opportunities, marginalized and isolated groups are no longer oppressed in silence and they can reach out to the wider society and even bring their plight before the global audience. Many of such instances include the massacre of Rohingya people in Myanmar, relocating, harassing and killing of Sampang Shia people in Indonesia and enslaving Izadi women and children in Iraq that raised global awareness and distaste and pushed the governments to simply “do something.” Social media also have provided a platform for election campaigns and polling surveys which can give the authorities better feedforward and help them make better plans. Another benefit of social media for political participation is the direct contact between rulers and lay people. Pioneers are Barack Obama (43.9 million likes), Narendra Modi (29.1 million likes), Mitt Romney (11.3 million likes), and Recep Tayyip Erdoğan (6.9 million likes). This huge number of followers and their comments and ‘likes’ give the politicians’ strategic team a marvelous opportunity to analyze what is really going on among their supporters and how they can design their future policies in order to get optimum results. They can simply read more . . .